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exhibition archive
Growth of Decoration
Andrew Atkinson 2001 edition of 20 Overheard on a bus: " . . . There was Letter Form and there was Serif. Serif had been surgically removed from its sibling form; most publicly ostracised by modernity (who really didn’t' like its happy-go-lucky flippancy; Serif felt that it was largely misunderstood by this condemnation). "Cast Yea Out!" It would preach, and the remainder of the letter, slightly embarrassed by the fashion for no-nonsence communication that was prevalent (which, on the quiet, it did enjoy) carried on without its poor cousin, and life, as they say, went on. "Later it was admitted that Serif was useful, and was even rumoured to contribute to communication through the informality it brought to relationships between letters. It must be siad, that kink of talk took place mainly between 'Q' and 'J' who, privately, were insecure and felt awfully isolated with their 'new' blunt image and sensed they'd lost their grandeur to the likes of 'A' or 'T' who, naturally, told them they were talking rubbish . . ." [. . .] | ||||
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